Name: Digital Pricing (en Inglés)
SKU: 63501026
Price: 51.98 USD
Availability: InStock
Author: Frank Frohmann

Formato

Libro Físico

Editorial

Springer Nature B.V.

Autor

Frank Frohmann

Año

2023

Idioma

Inglés

N° páginas

356

Encuadernación

Tapa Blanda

Dimensiones

23.4x15.6 cm

ISBN13

9783031245923

Digital Pricing (en Inglés)

Frank Frohmann (Autor) · Springer Nature B.V. · Tapa Blanda

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Reseña del libro "Digital Pricing (en Inglés)"

This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.