Name: Digital Unlocked (en Inglés)
SKU: 58766192
Price: 32.76 USD
Availability: InStock
Author: Faisal Ahmed; Paul Tunnah

Formato

Libro Físico

Editorial

Lulu.Com

Autor

Faisal Ahmed; Paul Tunnah

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9781291312324

N° edición

Digital Unlocked (en Inglés)

Faisal Ahmed; Paul Tunnah (Autor) · Lulu.Com · Tapa Blanda

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Reseña del libro "Digital Unlocked (en Inglés)"

Back in 2010, everyone in pharma started talking about digital and the huge impact it was going to have on the way the industry operated. Amongst all the frenzy of activities, two individuals from diverse backgrounds noticed there was a lack of clear, simple advice for pharma, provided in plain English. Faisal Ahmed, a 15 year digital veteran from across multiple sectors, and Paul Tunnah, a commercial pharma consultant who had recently founded a new online industry channel, brought their experience together to write a series for www.pharmaphorum.com called 'A beginner's guide to digital pharma', which was published between February and September 2011. Covering everything from websites, through social media and into mobile (plus everything in between) this book is the updated and collated version of that series. Straightforward advice for pharma provided in a simple way.