portada Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands (en Inglés)

Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands (en Inglés)

Formato

Libro Físico

Autor

Peter Wilken

Editorial

Post Hypnotic Press

Idioma

Inglés

N° páginas

242

Encuadernación

Tapa Dura

Dimensiones

22.9x15.2x1.4 cm

Peso

0.49 kg.

ISBN13

9781772562453

N° edición

0002

Categorías

Ilustración y arte comercial
Publicidad
Marcas y «branding»

Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands (en Inglés)

Peter Wilken (Autor) · Post Hypnotic Press · Tapa Dura

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Reseña del libro "Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands (en Inglés)"

In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers.Times have changed. Today, consumers are the new owners. They have more information, more channels, more power and more choice but less time, less loyalty and less trust than ever before. Brands intersect every aspect of our lives, but the business of building brands is still misunderstood.Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world's leading brands at the world's top agencies. The book is structured to follow the author's proven Brand Centered Management(TM) process, with a smattering of different "tools" split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can read the book in stepwise fashion or cherry-pick in whatever order you wish-just like a dim sum meal.