Name: Direct To Consumer (en Inglés)
SKU: 69119476
Price: 28.36 USD
Availability: InStock
Author: Luca Colucci
ISBN: 9798174359239

Formato

Libro Físico

Editorial

Independently published

Autor

Luca Colucci

Idioma

Inglés

N° páginas

120

ISBN13

9798174359239

Direct To Consumer (en Inglés)

Luca Colucci (Autor) · Independently published · Libro Físico

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Reseña del libro "Direct To Consumer (en Inglés)"

Direct to Consumer is a practical guide to creating, launching, and growing a modern DTC brand from the ground up. Rather than focusing on vague entrepreneurial advice, this book breaks the process into the decisions that actually matter: choosing the right market, understanding your customer, developing a product, building a brand, pricing profitably, acquiring customers, and turning first-time buyers into repeat customers.Inside, you'll learn how to:Find and validate a profitable product opportunityUnderstand your target customer and what drives them to buyBuild a distinctive brand and positioningPrice products using real unit economicsCreate an online store designed to convertPlan fulfilment, shipping, and customer serviceUse paid advertising without losing control of your marginsBuild organic content and work with creators and influencersUse email and SMS to increase repeat purchasesImprove retention, lifetime value, and customer loyaltyTrack the numbers that determine whether your business is actually profitableManage cash flow as your brand growsScale without destroying the economics that made the business workTurn the ideas in the book into a focused 90-day launch planWhether you are launching your first product, developing an existing idea, or trying to understand how successful online brands operate, Direct to Consumer gives you a structured framework for turning an idea into a real business.