Name: Discourse Analysis in Romanian Advertising (en Inglés)
SKU: 63483772
Price: 87.97 USD
Availability: InStock
Author: Elena Cristina Berariu

portada Discourse Analysis in Romanian Advertising (en Inglés)

Discourse Analysis in Romanian Advertising (en Inglés)

Formato

Libro Físico

Editorial

Lap Lambert Academic Publishing

Autor

Elena Cristina Berariu

Idioma

Inglés

N° páginas

132

Encuadernación

Tapa Blanda

ISBN13

9786208012403

Discourse Analysis in Romanian Advertising (en Inglés)

Elena Cristina Berariu (Autor) · Lap Lambert Academic Publishing · Tapa Blanda

Libro Nuevo Importado

Envío: 26 a 33 días háb.

$ 159.95$ 87.97

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 10 unidades

$ 87.97

Llega entre el 23 Sep y el 06 Oct a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Discourse Analysis in Romanian Advertising (en Inglés)"

This paper analyzes the print advertisements from the communist and post-communist period in Romania, aiming to show that the message of the advertising discourse transmitted through images and language goes beyond the denotative meaning towards social, economic and political connotations. It is shown that advertisements are reflections of the society in which we live, being influenced and in turn influencing the attitudes and concepts of those who receive them; advertisements do not only manipulate the structure and interpretation of the discourse in order to facilitate the sale of a product, but even maintain and disseminate social attitudes. This study underlines the strong impact of the economic, political and social context on the evolution of advertising discourse in Romania, highlighting aspects related to the perception of gender.Reviewers: Associate professor Butiurcă Doina-Ileana, PhDAssociate professor Neagu Maria-Ionela, PhD