Name: Double Your Price: The Strategy and Tactics of Smart Pricing (en Inglés)
Price: 30.19 USD
Availability: InStock
Author: Falzani, David
ISBN: 9781292426341

portada Double Your Price: The Strategy and Tactics of Smart Pricing (en Inglés)

Double Your Price: The Strategy and Tactics of Smart Pricing (en Inglés)

Formato

Libro Físico

Autor

David Falzani

Editorial

FT Publishing International

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Blanda

Dimensiones

21.3 x 13.7 x 2.0 cm

Peso

0.30 kg.

ISBN13

9781292426341

Categorías

Gestión: liderazgo y motivación
Ventas y marketing

Double Your Price: The Strategy and Tactics of Smart Pricing (en Inglés)

David Falzani (Autor) · FT Publishing International · Tapa Blanda

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Reseña del libro "Double Your Price: The Strategy and Tactics of Smart Pricing (en Inglés)"

Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders. Harvard Business Review research shows that pricing has almost 4 times as much influence on a company's ability to reinvest than top line sales growth. But if you don't understand the psychology of pricing, having the wrong price can undermine your chances for success. Double Your Price is your practical, accessible guide on the theory, strategy, psychology, and execution of pricing. With useful tools, and clear, realistic guidance on how to leverage pricing to drive business success, you'll be able to answer the following questions for your business or product: How much should we charge for our product or service? How much are our customers willing to pay? If we increase our price, will we lose customers? How can setting prices help us cover our costs? What are the benefits of a pricing strategy? Will increasing or decreasing prices help my business to succeed? Covering how pricing works, how to avoid cognitive bias, how to convince others, and many different pricing strategies, Double Your Price includes a practical set of insights, tools, and actionable guidance, and a Foreword by Lord Sainsbury. A well-designed and progressive pricing strategy is one of the most powerful tools available to businesses. Get yours right.