Name: Dual-Channel Supply Chain Decisions with Risk-Averse Behavior (en Inglés)
SKU: 56687411
Price: 123.10 USD
Availability: InStock
Author: Li, Bo ; Song, Dong-Ping
ISBN: 9781800610392

portada Dual-Channel Supply Chain Decisions with Risk-Averse Behavior (en Inglés)

Dual-Channel Supply Chain Decisions with Risk-Averse Behavior (en Inglés)

Formato

Libro Físico

Editorial

World Scientific Publishing Europe Ltd

Autor

Li, Bo ; Song, Dong-Ping

Idioma

Inglés

N° páginas

240

Encuadernación

Tapa Dura

Dimensiones

22.9x15.2x1.4 cm

Peso

0.49 kg.

ISBN13

9781800610392

Categorías

Toma de decisiones en la gestión de empresas
Gestión de la producción y control de calidad

Dual-Channel Supply Chain Decisions with Risk-Averse Behavior (en Inglés)

Li, Bo ; Song, Dong-Ping (Autor) · World Scientific Publishing Europe Ltd · Tapa Dura

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Reseña del libro "Dual-Channel Supply Chain Decisions with Risk-Averse Behavior (en Inglés)"

In the era of e-commerce and digitalization, new commercial patterns and opportunities are emerging. For example, in addition to traditional reselling marketing channels, manufacturers can easily open direct channels using a variety of digital marketing strategies. These new marketing channels will cause conflict and competition between manufacturers and resellers. This raises the important question of how to make optimal decisions for multiple players in dual-channel supply chain contexts. Within changing and uncertain operation environments, business enterprises must face tougher challenges than before to survive in competitive markets.This book aims to address representative decision-making problems in dual-channel supply chains with risk-averse channel members. The most recently developed risk assessment technique, Conditional Value-at-Risk (CVaR), will be adopted as the predominant criterion to measure the risk-averse attitude. Based on game theory, important issues such as channel selection, pricing, order quantity, manufacturer encroachment, greening strategy, consumer return policies, financing strategies, channel coordination, contract design, information asymmetry, and capacity constraint will be modeled and analyzed. This book will help readers better understand operations management in dual-channel supply chain contexts with risk-averse behaviors, and will also provide effective techniques and tools for researchers and offer managerial insights for practitioners.