Name: Educational Marketing as a Management and Administration Tool (en Inglés)
SKU: 66246264
Price: 100.30 USD
Availability: InStock
Author: Mendes, Tito

portada Educational Marketing as a Management and Administration Tool (en Inglés)

Educational Marketing as a Management and Administration Tool (en Inglés)

Formato

Libro Físico

Editorial

Our Knowledge Publishing

Autor

Mendes, Tito

Idioma

Inglés

N° páginas

112

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.7 cm

ISBN13

9786209145902

Educational Marketing as a Management and Administration Tool (en Inglés)

Mendes, Tito (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "Educational Marketing as a Management and Administration Tool (en Inglés)"

In an organizational environment of a school nature, where policies and strategic decision-making take place on a permanent basis, Educational Marketing can become an important support tool. Thus, this work starts from a problem outlined by a qualitative investigation of the interpretative model, associated with a set of research questions around the following questions: What are the marketing strategies in school organizations? What are the opportunities developed through marketing that lead to greater competitiveness and added value? How can marketing influence employee/customer satisfaction? Is it possible to contribute knowledge to a marketing approach to educational management? This research indicates that educational marketing is important in terms of what the school wants to promote and offer the educational community. The school as an organization can lead families and students to choose between various offers and conditions. The work concludes that the use of educational marketing is not totally unknown, but there is still some resistance from school organizations.