Name: Electoral Survey Methodologies (en Inglés)
Price: 158.90 USD
Availability: InStock
Author: Masaru Kohno (Editor) Yoshitaka Nishizawa (Editor)
ISBN: 9780415859370

portada Electoral Survey Methodologies (en Inglés)

Electoral Survey Methodologies (en Inglés)

Formato

Libro Físico

Editorial

Routledge Chapman Hall

Autor

Masaru Kohno (Editor) Yoshitaka Nishizawa (Editor)

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9780415859370

Electoral Survey Methodologies (en Inglés)

Masaru Kohno (Editor) Yoshitaka Nishizawa (Editor) (Autor) · Routledge Chapman Hall · Tapa Dura

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Reseña del libro "Electoral Survey Methodologies (en Inglés)"

While it has been some time since computer technologies were first introduced to social surveys, their methodological advantages, as well as potential limitations, are not yet fully appreciated by the relevant communities of scholars, mass media and governmental organizations. What can computer-assisted surveys do which ordinary paper and pencil interviews (PAPI) can never do? How does the usage of computer technology affect the quality of survey process and of collected data? More generally, what are the issues pertinent to the methodology of public opinion inquiry that are now revealed by the availability of computer-assisted surveying technique? The book seeks to address these questions systematically, with each individual chapter providing a well-focused analysis and ample evidence from Japan. As the computer-assisted survey is bound to be more dominant in the coming years, this book provides an important foundation for future academic studies as well as their practical applications in the field.