portada Empiricism of failure (en Inglés)

Formato

Libro Físico

Autor

Gerald Goebel

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.5 cm

Peso

0.14 kg.

ISBN13

9786207491612

Categorías

Gestión de la producción y control de calidad

Empiricism of failure (en Inglés)

Gerald Goebel (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "Empiricism of failure (en Inglés)"

Start-up founders mainly proceed according to classic business management methods. Based on market research, product portfolios and analyses of strengths and weaknesses, business plans with planned strategic and operational goals are created and financial plans and milestones are drawn up. However, these have little in common with the later reality because start-ups operate in an uncertain environment with their innovations. They therefore have a high probability of entrepreneurial failure.Effectuation can help to reduce the risk of entrepreneurial failure by applying effectual principles. The book describes, among other things, which essential approaches of effectuation are helpful for start-ups and under which aspects effectual and causal methods have advantages. From the expert interviews conducted as part of a qualitative research process, recommendations for action were derived that can help future start-up founders to reduce the probability of failure.