Name: Engineering Customer Relationship Management System (en Inglés)
Price: 39.24 USD
Availability: InStock
Author: Torabi, Zahra
ISBN: 9786202792189

portada Engineering Customer Relationship Management System (en Inglés)

Engineering Customer Relationship Management System (en Inglés)

Formato

Libro Físico

Autor

Zahra Torabi

Editorial

Noor Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.3 cm

Peso

0.10 kg.

ISBN13

9786202792189

Categorías

Gestión de la producción y control de calidad

Engineering Customer Relationship Management System (en Inglés)

Zahra Torabi (Autor) · Noor Publishing · Tapa Blanda

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Reseña del libro "Engineering Customer Relationship Management System (en Inglés)"

Customer relationship management is one of the techniques that was defined and developed in the 90's along with the development of information and communication technologies as an important approach in business and with the aim of returning to personal marketing. In general, changing the behavior of customers in financial and service institutions, especially in banks, due to the monetary nature of their activities is more sensitive and requires accurate and timely planning by the managers of the banking and service network. A customer in a bank equals at least one asset. Today, banking is obliged to see itself in the mirror of the customer and try to understand the wishes and desires of its customers in a competitive environment and do something that the customer is completely satisfied with his bank. In today's marketing, the cost of losing a customer equals the loss of the benefits of the services that the customer needs throughout his or her lifetime, and this is a wake-up call for the bank.