Name: Estimating Models of Promotion-Induced Non-Compensatory Choice Behavior Using upc Scanner Panel Data (en Inglés)
SKU: 63033961
Price: 26.83 USD
Availability: InStock
Author: Fader Peter S; Mcalister Leigh

portada Estimating Models of Promotion-Induced Non-Compensatory Choice Behavior Using upc Scanner Panel Data (en Inglés)

Estimating Models of Promotion-Induced Non-Compensatory Choice Behavior Using upc Scanner Panel Data (en Inglés)

Formato

Libro Físico

Editorial

Legare Street Press

Autor

Fader Peter S; Mcalister Leigh

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

ISBN13

9781021434753

Estimating Models of Promotion-Induced Non-Compensatory Choice Behavior Using upc Scanner Panel Data (en Inglés)

Fader Peter S; Mcalister Leigh (Autor) · Legare Street Press · Tapa Blanda

Libro Nuevo Importado

Envío: 21 a 28 días háb.

$ 53.66$ 26.83

-50%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 100 unidades

$ 26.83

Llega entre el 23 Sep y el 06 Oct a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Estimating Models of Promotion-Induced Non-Compensatory Choice Behavior Using upc Scanner Panel Data (en Inglés)"

Marketing professionals, this one's for you! In this book, Leigh McAlister and Peter S Fader provide valuable insights into non-compensatory choice behavior in consumer decision-making. By analyzing UPC scanner panel data, they offer practical models for estimating the impact of promotions on consumer behavior.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.