Name: Exploring Consumer Attitudes and Activities (en Inglés)
SKU: 63681124
Price: 75.99 USD
Availability: InStock
Author: Magdalena Maciaszczyk

portada Exploring Consumer Attitudes and Activities (en Inglés)

Exploring Consumer Attitudes and Activities (en Inglés)

Formato

Libro Físico

Editorial

Lap Lambert Academic Publishing

Autor

Magdalena Maciaszczyk

Idioma

Inglés

N° páginas

236

Encuadernación

Tapa Blanda

ISBN13

9786207843855

Exploring Consumer Attitudes and Activities (en Inglés)

Magdalena Maciaszczyk (Autor) · Lap Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "Exploring Consumer Attitudes and Activities (en Inglés)"

The concept of prosumption refers to a complex and dynamic market behaviour in which consumers not only buy products but also actively participate in the creation and development of goods and services. This involvement blurs the traditional boundaries between producers and consumers, leading to a change in market dynamics.Today's consumers are involved in the co-creation of value and products, transforming themselves from passive buyers to active market participants. Their role goes beyond traditional purchasing decisions to include activities such as creating brand identity and collaborating with producers, changing conventional marketing and management paradigms.Such consumption is in line with the new marketing approach, which integrates both tangible and intangible aspects of market interactions. It emphasises the importance of engaging consumers in meeting social, psychological, and self-realisation needs. As active consumers become more aware of their influence, they significantly influence how well companies meet market expectations and contribute to overall market value.