Name: Export Marketing Handbook (en Inglés)
SKU: 19501322
Price: 106.22 USD
Availability: InStock
Author: Walter Nagel; Gaston Ndyajunwoha

portada Export Marketing Handbook (en Inglés)

Formato

Libro Físico

Editorial

Praeger

Autor

Walter Nagel; Gaston Ndyajunwoha

Año

1988

Idioma

Inglés

N° páginas

149

Encuadernación

Tapa Dura

ISBN

0275929493

ISBN13

9780275929497

Categorías

Ventas y marketing

Export Marketing Handbook (en Inglés)

Walter Nagel; Gaston Ndyajunwoha (Autor) · Praeger · Tapa Dura

Libro Nuevo Importado

Envío: 17 a 24 días háb.

$ 193.12$ 106.22

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan más de 100 unidades

$ 106.22

Llega entre el 18 Sep y el 01 Oct a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Export Marketing Handbook (en Inglés)"

This is a `how-to' sourcebook to establishing and managing an export marketing business. The authors include details for getting started, analyzing products for `export potential,' methods of generating sales leads, and other points of interest. The book is geared towards marketing managers, entrepreneurs, and trade associations and local elected officials. Business Information AlertWhat business knowledge is needed to get ahead in export marketing? What factors should be considered before entering the export marketing field? How can export marketing managers maximize sales while minimizing risks? Nagel and Ndyajunwoha bring their unique combination of academic, governmental, trade association, and private sector experience to bear in this guide to establishing and managing an export marketing business. They examine the background and future of export marketing in order to assess the decision to enter the field. Also discussed are details for getting started, analyzing a product's export potential, methods of generating sales leads, the finer points of export sales negotiation, tips on establishing foreign distribution networks, and getting paid.