Name: Export Promotion: A Decision Support Model Approach (en Inglés)
SKU: 62299361
Price: 36.47 USD
Availability: InStock
Author: Ludo Cuyvers; Wilma Viviers

portada Export Promotion: A Decision Support Model Approach (en Inglés)

Export Promotion: A Decision Support Model Approach (en Inglés)

Formato

Libro Físico

Editorial

African Sun Media

Autor

Ludo Cuyvers; Wilma Viviers

Idioma

Inglés

Encuadernación

Tapa Blanda

ISBN13

9780987009630

Export Promotion: A Decision Support Model Approach (en Inglés)

Ludo Cuyvers; Wilma Viviers (Autor) · African Sun Media · Tapa Blanda

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Reseña del libro "Export Promotion: A Decision Support Model Approach (en Inglés)"

Governments are increasingly confronted with scarce resources, which force their export promotion organisations to seek more efficient ways and methods. At the same time, with the export successes of the emerging economies, public export promotion policies of countries are confronted with diminishing returns, particularly when the traditional export promotion instruments are used. The DSM (Decision Support Model) approach to export promotion, which is adopted and explained in the book, is deeply rooted in the international marketing research literature and allows to identify, in the rapidly changing international environment, the most promising realistic export opportunities for exporting countries.The chapters explain the DSM approach in detail and illustrate the most recent results for three countries: Belgium, South Africa and Thailand. They further elaborate on newer developments and applications such as the identification of export opportunities for services, as different from products, and the use of DSM results for assessing past export promotion programmes as well as recommending appropriate export promotion strategies at product level. The reasons why and how the identified DSM export opportunities have to be followed up by suitable Competitive Intelligence by export promotion organisations and supporting organisations, is also discussed.