portada Formulas of humanitarian knowledge. Volume 4. PR-communication (en Inglés)

Formulas of humanitarian knowledge. Volume 4. PR-communication (en Inglés)

Formato

Libro Físico

Autor

Alexander Bogatyrev

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

220

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1.3 cm

Peso

0.33 kg.

ISBN13

9786204061931

Categorías

Sociedad y cultura: general

Formulas of humanitarian knowledge. Volume 4. PR-communication (en Inglés)

Alexander Bogatyrev (Autor) · Our Knowledge Publishing · Tapa Blanda

Libro Nuevo Importado

Envío: 25 a 32 días háb.

$ 201.45$ 110.80

-45%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan 10 unidades

$ 110.80

Llega entre el 28 Sep y el 12 Oct a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Formulas of humanitarian knowledge. Volume 4. PR-communication (en Inglés)"

In the textbook PR-content and brand-practice formulas as tools of self-promotion in communicative sphere are considered, approaches to projecting and determining the effectiveness of PR-activities are proposed. The main idea of the textbook is the integration of PR-activity and PR-self-promotion in the design of self-promotion in the professional sphere through PR-content and brand-practice.The idea of the textbook is implemented through the technology of PR-management, which includes six aspects: 1.information-analytical aspect, 2.motivational-target aspect, 3.planning-prognostic aspect, 4.content-operational aspect, 5.control-evaluation aspect, 6.regulative-corrective aspect.The list of used literature presents the author's experience of implementing PR-communication in various spheres of communicative space.Educational and methodical manual is intended for teachers and students of universities and can be used in full when studying the course "Public relations" and partially when studying a separate topic (topics 1-15) or a separate problem of PR-content and brand-practice.