Name: Front Line Public Diplomacy (en Inglés)
SKU: 63534348
Price: 55.90 USD
Availability: InStock
Author: W. Rugh
ISBN: 9781349495535

portada Front Line Public Diplomacy (en Inglés)

Formato

Libro Físico

Editorial

Springer Nature B.V.

Autor

W. Rugh

Año

2016

Idioma

Inglés

N° páginas

292

Encuadernación

Tapa Blanda

Dimensiones

21.6x14 cm

ISBN13

9781349495535

Front Line Public Diplomacy (en Inglés)

W. Rugh (Autor) · Springer Nature B.V. · Tapa Blanda

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Reseña del libro "Front Line Public Diplomacy (en Inglés)"

This book presents the first-ever close and up-to-date look at how American diplomats working at our embassies abroad communicate with foreign audiences to explain US foreign policy and American culture and society. Projecting an American voice abroad has become more difficult in the twenty-first century, as terrorists and others hostile to America use modern communication means to criticize us, and as new communication tools have greatly expanded the worldwide discussion of issues important to us, so that terrorists and others hostile to us have added negative voices to the global dialogue. It analyzes the communication tools our public diplomacy professionals use, and how they employ interpersonal and language skills to engage our critics. It shows how they overcome obstacles erected by unfriendly governments, and explains that diplomats do not simply to reiterate set policy formulations but engage a variety of people from different cultures in a creative ways to increase their understanding of America.