Fundamental Issues, Measurement, and Study Design (en Inglés) - Lijiang Shen

Volume 1 of Quantitative Research Methods in Communication Science covers the foundational and general issues, operationalization and measurement, as well as study design anddata collection. The section on foundational issues includes chapters on the philosophy of science, causal inference, replicability and open science, statistical power, and ethical issues in quantitative research. The section on operation and measurement includes chapters on concept explication, scale development, establishment of scale unidimensionality, and reliability and validity assessment. The section on study design and data collection includes chapters on experimental studies, survey research, sampling, content and text analysis, the virtual reality method, online data collection, and the collection of digital data. This volume is the first of two that cover state-of-the-art quantitative communication research methods.

This handbooks series aims to integrate knowledge of communication structures and processes. It is global in orientation, dedicated to cultural and epistemological diversity as well as different scholarly approaches. The series features volumes on 'messages, codes and channels', 'mode of address: communication situations and context', 'methodology in communication science' and 'application areas'. The latter features volumes devoted to a large range of specialist areas of communication science. The series as a whole aims at meeting the needs of undergraduates, postgraduates, academics and researchers across the area of communication studies.