portada Generation Z Alpha: Connecting with the Next Micro-Generation (en Inglés)

Generation Z Alpha: Connecting with the Next Micro-Generation (en Inglés)

Formato

Libro Físico

Autor

Maarten Leyts

Editorial

Lannoo Publishers

Idioma

Inglés

N° páginas

143

Encuadernación

Tapa Blanda

Dimensiones

23.8x16.8x1.4 cm

Peso

0.29 kg.

ISBN13

9789401463799

Categorías

Márquetin directo/telemárquetin

Generation Z Alpha: Connecting with the Next Micro-Generation (en Inglés)

Maarten Leyts (Autor) · Lannoo Publishers · Tapa Blanda

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Reseña del libro "Generation Z Alpha: Connecting with the Next Micro-Generation (en Inglés)"

Explores peer-to-peer (P2P) marketing strategies and the impact of technology and digitization on the brain and the development of childrenAbout the experience of future consumersInsight into the success factors of new marketing and communication techniquesGenerational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 - the year when the iPad and Instagram were launched - and 2025. This book examines the impact of technology and digitization on the brains and development of this generation, the world's future consumers. With examples and insight, it shows how young entrepreneurs and influencers use new media to promote their interests and associated brand preferences to their peers and to the world.