Name: Global Marketing, Global Edition
SKU: 67023579
Price: 115.07 USD
Availability: InStock
Author: Mark Green;Warren J. Keegan

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portada Global Marketing, Global Edition

Formato

Libro Físico

Editorial

Pearson Education Limited

Autor

Mark Green;Warren J. Keegan

Año

2025

N° páginas

640

Encuadernación

Tapa Blanda

Dimensiones

27.6x21.6x2.6 cm

ISBN13

9781292482712

Global Marketing, Global Edition

Mark Green;Warren J. Keegan (Autor) · Pearson Education Limited · Tapa Blanda

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Reseña del libro "Global Marketing, Global Edition"

For global marketing courses. Three decades of success preparing global marketers. Global Marketing offers a compelling, authoritative narrative on marketing in the era of globalisation. The authors take an environmental and strategic approach focused on the major dimensions of global business. Analytical tools equip students for professional applications of the 4Ps: product, price, place and promotion. With an easy-to-consume style and tone, the 11th Edition explores complex shifts in global business and what they mean for marketers. New cases and coverage reflect the rapid pace of change across global economies, commerce and technologies, including social media, AI and other cutting-edge innovations.