Name: Globalism and Consumption (en Inglés)
SKU: 66230163
Price: 93.92 USD
Availability: InStock
Author: Belk, Russell W.; Publishers, Vibrant
ISBN: 9781636515199

portada Globalism and Consumption (en Inglés)

Formato

Libro Físico

Editorial

Vibrant Publishers

Autor

Belk, Russell W.; Publishers, Vibrant

Idioma

Inglés

N° páginas

334

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1.8 cm

ISBN13

9781636515199

Globalism and Consumption (en Inglés)

Belk, Russell W.; Publishers, Vibrant (Autor) · Vibrant Publishers · Tapa Blanda

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Reseña del libro "Globalism and Consumption (en Inglés)"

Globalism and Consumption delves into the complex relationship between globalization and consumer behavior across cultures, economies, and borders. In this thought-provoking book, Russell W. Belk investigates how global flows of brands, media, and people are reshaping consumption patterns and cultural identities worldwide.Belk's work critically examines the tension between global homogenization and local adaptation. He explores how global brands influence aspirations, how consumer lifestyles travel across borders, and how localized interpretations of global goods emerge in different societies. The book also covers the role of digital platforms, migration, and cultural exchange in accelerating consumer connectivity.With a mix of case studies, theoretical insights, and reflective essays, this book offers a rich exploration of the opportunities and contradictions of global consumer culture. It is essential reading for academics and professionals in international marketing, cultural studies, and global business strategy.This is a volume in the Legend in Consumer Behavior series, capturing Belk's critical lens on the globalization of consumption.