Name: Green Neuroemotions (en Inglés)
SKU: 66548974
Price: 62.50 USD
Availability: InStock
Author: Blessing, Nerea; Morales, Lince

Formato

Libro Físico

Editorial

Our Knowledge Publishing

Autor

Blessing, Nerea; Morales, Lince

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.4 cm

ISBN13

9786209479014

Green Neuroemotions (en Inglés)

Blessing, Nerea; Morales, Lince (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "Green Neuroemotions (en Inglés)"

Green Neuroemotions is an invitation to discover how brands can genuinely connect with people through sustainability and the senses. This book reveals, in a clear and exciting way, how colors, aromas, textures and narratives inspired by nature activate deep emotions that influence consumer memory, purchase decisions and loyalty.Drawing from neuroscience, psychology and sensory marketing, the authors show how "green" is not just a trend, but an emotional experience that transforms the relationship between brands and consumers. With examples from brands such as Patagonia, Lush, Wallapop, Natura and IKEA, the book demonstrates that sustainability can be lived, felt and communicated with authenticity.This is a book for those who believe that marketing can educate, inspire and mobilize towards more conscious consumption. An exciting journey that demonstrates that true connection is not achieved by manipulating, but rather by exciting with purpose.