Name: Handbook of E-Tourism (en Inglés)
SKU: 57324868
Price: 466.85 USD
Availability: InStock
Author: Xiang, Zheng ; Fuchs, Matthias ; Gretzel, Ulrike

portada Handbook of E-Tourism (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Xiang, Zheng ; Fuchs, Matthias ; Gretzel, Ulrike

Idioma

Inglés

N° páginas

2000

Encuadernación

Tapa Dura

Dimensiones

24.4x16.5x11.4 cm

Peso

4.22 kg.

ISBN13

9783030486518

Categorías

Comercio electrónico: aspectos empresariales
Gestión del conocimiento
Industrias de la hostelería, el deporte, el ocio y el turismo
Finanzas e inversiones en línea

Handbook of E-Tourism (en Inglés)

Xiang, Zheng ; Fuchs, Matthias ; Gretzel, Ulrike (Autor) · Springer · Tapa Dura

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Reseña del libro "Handbook of E-Tourism (en Inglés)"

This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. Leading experts from around the world describe cutting-edge ideas and developments, present key concepts and theories, and discuss the full range of research methods. The coverage accordingly encompasses everything from big data and analytics to psychology, user behavior, online marketing, supply chain and operations management, smart business networks, policy and regulatory issues - and much, much more. The goal is to provide an outstanding reference that summarizes and synthesizes current knowledge and establishes the theoretical and methodological foundations for further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in various disciplines as well as industry professionals. As with all volumes in Springer's Major Reference Works program, readers will benefit from access to a continually updated online version.