Name: Handbook of Media and Communication Economics: A European Perspective (en Inglés)
Price: 1005.22 USD
Availability: InStock
Author: Krone Jan,Pellegrini Tassilo
ISBN: 9783658399085

portada Handbook of Media and Communication Economics: A European Perspective (en Inglés)

Handbook of Media and Communication Economics: A European Perspective (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Krone Jan,Pellegrini Tassilo

Idioma

Inglés

N° páginas

1518

Encuadernación

Tapa Dura

ISBN13

9783658399085

Handbook of Media and Communication Economics: A European Perspective (en Inglés)

Krone Jan,Pellegrini Tassilo (Autor) · Springer · Tapa Dura

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Reseña del libro "Handbook of Media and Communication Economics: A European Perspective (en Inglés)"

This handbook maps the media economy in its entirety against the background of the advancing digitalization of communication, media production, media distribution and the adaptation of regulatory framework conditions from different disciplinary approaches. It provides an integrated view on digitally induced economic transformations of the European media sector, and gives an explicitly European perspective on media economics - challenging the dominant US-American view.Topics covered include, but are not limited to: Theoretical approaches to media economics; media technologies and data management in media economics; building blocks of the media industry; media types and core distribution markets; system aspects and communication culture; media systems and regulatory policy; as well as methods of media economics.The handbook is a must-read for students, teachers and researchers in media and communication economics and science, as well as practicioners and policy-makers at the nexus of media, business and politics.