Name: Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform (en Inglés)
Price: 64.26 USD
Availability: InStock
Author: Joyce Kay Avila
ISBN: 9781098147860

portada Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform (en Inglés)

Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform (en Inglés)

Formato

Libro Físico

Editorial

O'reilly Media

Autor

Joyce Kay Avila

Idioma

Inglés

N° páginas

448

Encuadernación

Tapa Blanda

ISBN13

9781098147860

N° edición

Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform (en Inglés)

Joyce Kay Avila (Autor) · O'reilly Media · Tapa Blanda

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Reseña del libro "Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform (en Inglés)"

Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data with the Data Cloud. Author Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and built-in trust layer to accelerate your time to value. You'll learn how to leverage Salesforce's no-code / low-code functionality to expertly build a Data Cloud foundation that allows you to utilize AI to its fullest, not only within the Salesforce platform but also with third-party machine learning services like AWS SageMaker and Google Vertex. This book will help you: Develop a plan to execute a CDP project effectively and efficiently Connect Data Cloud to external data sources and build out a Customer 360 Data Model Leverage data sharing capabilities with Snowflake, BigQuery, Databricks, and Azure Use Salesforce Data Cloud capabilities for identity resolution and segmentation Create calculated, streaming, visualization, and predictive insights Use Data Graphs to power Salesforce Einstein capabilities Learn Data Cloud best practices for all phases of the development lifecycle