Name: Headquarters Air Force Material Command Customer Relationship Management (en Inglés)
SKU: 59837094
Price: 77.44 USD
Availability: InStock
Author: Sullivan, Christopher B.
ISBN: 9781288410064

portada Headquarters Air Force Material Command Customer Relationship Management (en Inglés)

Headquarters Air Force Material Command Customer Relationship Management (en Inglés)

Formato

Libro Físico

Autor

Christopher B. Sullivan

Editorial

Biblioscholar

Idioma

Inglés

N° páginas

112

Encuadernación

Tapa Blanda

Dimensiones

24.6x18.9x0.6 cm

Peso

0.21 kg.

ISBN13

9781288410064

Categorías

Educación

Headquarters Air Force Material Command Customer Relationship Management (en Inglés)

Christopher B. Sullivan (Autor) · Biblioscholar · Tapa Blanda

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Reseña del libro "Headquarters Air Force Material Command Customer Relationship Management (en Inglés)"

The purpose of this research was to determine what was important to Air Force Material Command's (AFMC) external customers. Specifically, this project sought to answer how customer relationship management (CRM) initiatives varied in the private and public sectors, and to determine an appropriate means of capturing and measuring this type of data. This research was guided by a previous thesis effort, which had established a segmentation methodology of AFMC's existing external customers. The research question was answered through a comprehensive literature review, and the use of survey methodology. Over fifteen hundred external customers were given the opportunity to participate in the web-based survey. The research identified the need to further examine continual customer participation in the development of the ongoing CRM initiative. The culmination of this effort was the development of a customer satisfaction survey to assist Air Force Material Command in determining what was important to their external customers. Recommendations on how to interpret the results and implement appropriate responses are discussed.