How Do I Conduct Ethnographic Research? (en Inglés) - Hugo Letiche;Ivo De Loo;Jean-Luc Moriceau

How Do I Conduct Ethnographic Research? addresses three forms of ethnographic analysis: ethnography, autoethnography, and netnography. Each chapter begins with specific aims to be addressed, and is concluded with helpful exercises to strengthen both one’s theoretical and practical academic skills. Stressing the role of researcher choice-making, this timely book aids the reader in devising a unique approach that best suits the context of their research.

This book is crucial for postgraduate students of business and management, marketing, strategy and organization, as well as related subject areas such as finance and human resource management. Those who are new to ethnographic research will additionally find this guide to be invaluable.