portada How entertaining is the resistance? (en Inglés)

How entertaining is the resistance? (en Inglés)

Formato

Libro Físico

Autor

Iva Pencheva

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.4 cm

Peso

0.10 kg.

ISBN13

9786204023762

Categorías

Sociedad y cultura: general

How entertaining is the resistance? (en Inglés)

Iva Pencheva (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "How entertaining is the resistance? (en Inglés)"

As violent attacks increase and extremism spreads worldwide, so do countermeasures. Nowadays, social media is often used to recruit and radicalize vulnerable target groups, mostly youth, through various communication strategies. One of the recruitment strategies is the use of eudaimonic entertaining elements. In contrast to extremist propaganda, counter narratives seek to expose the illusion created by radical and extremist groups through a focused and enlightening counter narrative, and to initiate a change of mindset in those targeted through thought provoking and advice. The entertainment experience from the perspective of the two-process model in the resistance against right-wing extremism has gained rather little scientific interest so far. The aim of this bachelor thesis is to fill this research gap through a qualitative content analysis focused on Instagram posts with the hashtag #wirsindmehr.