Name: How to Bite It? Germans, Poles, Chocolate, and Beyond (en Inglés)
SKU: 64244125
Price: 82.94 USD
Availability: InStock
Author: Anna Brack; Anna M Nikodemska-Wolowik; Dagmara Wach

portada How to Bite It? Germans, Poles, Chocolate, and Beyond (en Inglés)

How to Bite It? Germans, Poles, Chocolate, and Beyond (en Inglés)

Formato

Libro Físico

Editorial

Logos Verlag Berlin

Autor

Anna Brack; Anna M Nikodemska-Wolowik; Dagmara Wach

Idioma

Inglés

N° páginas

130

Encuadernación

Tapa Blanda

ISBN13

9783832558895

How to Bite It? Germans, Poles, Chocolate, and Beyond (en Inglés)

Anna Brack; Anna M Nikodemska-Wolowik; Dagmara Wach (Autor) · Logos Verlag Berlin · Tapa Blanda

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Reseña del libro "How to Bite It? Germans, Poles, Chocolate, and Beyond (en Inglés)"

Explore the confectionery market with this comprehensive monograph, analysing its consumer behaviour in Germany and Poland. The authors, both market practitioners and academics, combine the perspective of industry experts with scientific precision. The book delves into the chocolate market, highlighting contrasts and parallels between the two neighbouring countries. Challenging stereotypes, it emphasizes taste as a key purchasing factor, often more important than price. It also explores generational consumption patterns, offering insights for cross-border marketing strategies. Moreover, the study examines global trends, showing a preference for familiar flavours and the rising importance of sustainability and ethical sourcing. With a focus on the entire production chain, it addresses sustainable practices, technological advancements, and digital platforms. Essential for marketers, students, and researchers, this book-based on empirical research and literature analysis-guides you through the evolving confectionery market in Germany and Poland, framed by outlined global trends.