Name: How to Conduct Surveys: A Step-By-Step Guide (en Inglés)
Price: 94.24 USD
Availability: InStock
Author: Fink Arlene G.
ISBN: 9781071861325

portada How to Conduct Surveys: A Step-By-Step Guide (en Inglés)

How to Conduct Surveys: A Step-By-Step Guide (en Inglés)

Formato

Libro Físico

Editorial

Sage Publications, Inc

Autor

Fink Arlene G.

Idioma

Inglés

Encuadernación

Tapa Blanda

ISBN13

9781071861325

N° edición

0007

How to Conduct Surveys: A Step-By-Step Guide (en Inglés)

Fink Arlene G. (Autor) · Sage Publications, Inc · Tapa Blanda

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Reseña del libro "How to Conduct Surveys: A Step-By-Step Guide (en Inglés)"

Arlene Fink′s How to Conduct Surveys: A Step-by-Step Guide provides a concise and reliable resource for developing and running surveys. This practical guide walks the reader through the development of rigorous surveys and how to evaluate the credibility and usefulness of surveys created by others. The Seventh Edition highlights new and updated information on the use of generative artificial intelligence and increasing use of online sources, use of other new technology such as social media, Zoom, and Microsoft Teams, and new sections on cultural validity and survey recruitment. Learning objectives and a new format help students better see and retain information in each chapter. Every chapter includes practice exercises designed to promote skills in analyzing, evaluating and producing information. Offering practical, step-by-step advice and written in the same clear and accessible style as prolific author Arlene Fink's other works, How to Conduct Surveys focuses on guiding students through the numerous choices in survey design and analysis to develop rigorous surveys.