Name: How to Develop a Marketing Plan? The Example of the "Amazon Echo" (en Inglés)
SKU: 59184761
Price: 39.62 USD
Availability: InStock
Author: Anonymous
ISBN: 9783346116949

portada How to Develop a Marketing Plan? The Example of the "Amazon Echo" (en Inglés)

How to Develop a Marketing Plan? The Example of the "Amazon Echo" (en Inglés)

Formato

Libro Físico

Autor

Anonymous

Editorial

Grin Verlag

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

21x14.8x0.3 cm

Peso

0.06 kg.

ISBN13

9783346116949

Categorías

Mercadeo en línea («online marketing»)

How to Develop a Marketing Plan? The Example of the "Amazon Echo" (en Inglés)

Anonymous (Autor) · Grin Verlag · Tapa Blanda

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Reseña del libro "How to Develop a Marketing Plan? The Example of the "Amazon Echo" (en Inglés)"

Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, University of applied sciences, Düsseldorf, language: English, abstract: The objective of this assignment is to develop a formal marketing plan for the launch of the new product "Amazon Echo". It includes a review on the theory and approaches of a marketing plan along with concrete practical implications as a whole package to provide meaningful indications for concrete marketing activities based on marketing analysis in order to achieve the strategic objectives of the company regarding the new product. The first chapter focusses on the theoretical background of marketing and tries to define the best strategy possible for that project. In a next step, the profile of the company, amazon, is analysed, before, in, a a fourth step, a related strategic plan for the marketing of the amazon echo is developed. In doing so, special focus is put on the aspects of marketing mix and further strategic analaysis. Finally, this works ends by giving a short overview over the findings.