Name: How to Get to Great Ideas: A System for Smart, Extraordinary Thinking (en Inglés)
SKU: 56628653
Price: 21.50 USD
Availability: InStock
Author: Birss, Dave
ISBN: 9781399818452

portada How to Get to Great Ideas: A System for Smart, Extraordinary Thinking (en Inglés)

How to Get to Great Ideas: A System for Smart, Extraordinary Thinking (en Inglés)

Formato

Libro Físico

Autor

Dave Birss

Editorial

John Murray Business

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Blanda

ISBN13

9781399818452

Categorías

Gestión: liderazgo y motivación
Consejos sobre carreras profesionales y cómo alcanzar el éxito

How to Get to Great Ideas: A System for Smart, Extraordinary Thinking (en Inglés)

Dave Birss (Autor) · John Murray Business · Tapa Blanda

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Reseña del libro "How to Get to Great Ideas: A System for Smart, Extraordinary Thinking (en Inglés)"

Sliver award winner in Business Reference 2020 Axiom Business Book AwardsWhat makes a great idea? Where do great ideas come from? The highly practical lessons in HOW TO GET TO GREAT IDEAS are based on neuroscience, psychology, and behavioral economics. Written by the former Creative Director of OgilvyOne, Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it, and how to inspire others to have great ideas. It proves that any organization - and any department within an organization - can become a fertile environment for ideas. Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book is also accompanied by the problem-solving system RIGHT THINKING. This is a tool that shows organizations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.