Name: Hr and Marketing Analytics (en Inglés)
SKU: 62444779
Price: 62.06 USD
Availability: InStock
Author: Jagan Mohan Reddy Adama; Sindu Menda

portada Hr and Marketing Analytics (en Inglés)

Formato

Libro Físico

Editorial

Ks Omniscriptum Publishing

Autor

Jagan Mohan Reddy Adama; Sindu Menda

Idioma

Inglés

Encuadernación

Tapa Blanda

ISBN13

9786207651061

Hr and Marketing Analytics (en Inglés)

Jagan Mohan Reddy Adama; Sindu Menda (Autor) · Ks Omniscriptum Publishing · Tapa Blanda

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Reseña del libro "Hr and Marketing Analytics (en Inglés)"

"HR and Marketing Analytics" explores the strategic application of data analytics in the context of human resources and marketing to enhance organizational performance. The book delves into the ways in which organizations can profitably utilize big data, predictive analytics, and machine learning in order to maximize recruitment procedures, enhance employee engagement, and streamline employee management. Within the domain of marketing, it encompasses methodologies for scrutinizing consumer behaviour, assessing the efficacy of campaigns, and formulating focused marketing strategies. The book illustrates through case studies and real-world illustrations how data-driven decision-making can result in increased consumer loyalty, employee satisfaction, and operational efficiency. It offers pragmatic perspectives and resources for practitioners aiming to leverage the capabilities of analytics in these pivotal domains of business.