Name: Identity and Brand (en Inglés)
Price: 98.30 USD
Availability: InStock
Author: Carvalho de Almeida, Pedro
ISBN: 9786206532231

Formato

Libro Físico

Autor

Pedro Carvalho de Almeida

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

164

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 1.0 cm

Peso

0.25 kg.

ISBN13

9786206532231

Categorías

Gestión de la producción y control de calidad

Identity and Brand (en Inglés)

Pedro Carvalho de Almeida (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "Identity and Brand (en Inglés)"

This paper addresses the relationship between design and industry as a bridge to minimize the image deficit of Portuguese footwear brands. It reviews the essential themes linked to the competitive advantages of brands as a strategic design resource for organizations, analyzing different types of links between organizations and design culture. In a logic of product and communication integration, visual identity helps us to understand how the process of integrating design into organizations can operate above all at a strategic level. The relationship that the theme of brands establishes with footwear is related to the latent distance between industry and design in Portugal, a factor that is related to the origin of this deficit. Considering the technical and technological resources and know-how in Portugal, the case of the 'Sanjo' brand (1932-1996) is studied. This cultural heritage is a raw material with great potential for developing product and image strategies, with a view to sustainably enhancing Portuguese brands by bringing design and industry closer together.