portada Impossible to Ignore: Creating Memorable Content to Influence Decisions (en Inglés)

Impossible to Ignore: Creating Memorable Content to Influence Decisions (en Inglés)

Formato

Libro Físico

Autor

Carmen Simon

Editorial

McGraw-Hill Companies

Año

2016

Idioma

Inglés

N° páginas

288

Encuadernación

Tapa Dura

Dimensiones

23.1x15.2x3 cm

Peso

0.54 kg.

ISBN13

9781259584138

N° edición

Categorías

Comunicación y presentación empresarial
Oficina y lugar de trabajo
Consejos sobre carreras profesionales y cómo alcanzar el éxito

Impossible to Ignore: Creating Memorable Content to Influence Decisions (en Inglés)

Carmen Simon (Autor) · McGraw-Hill Companies · Tapa Dura

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Reseña del libro "Impossible to Ignore: Creating Memorable Content to Influence Decisions (en Inglés)"

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain scienceAudiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they'll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory--and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience's needs 2. Use memory-influencing variables to control what your audience remembers3. Turn today's intentions into tomorrow's actionsThis practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you're giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people's hearts, stays in their heads, and influences their decisions. It's not just memorable--it's Impossible to Ignore.