Name: Impulse Buying Behavior (en Inglés)
SKU: 57970813
Price: 107.81 USD
Availability: InStock
Author: Qureshi, Mahek Iram ; Awasthi, Manish Omprakash
ISBN: 9786203471809

portada Impulse Buying Behavior (en Inglés)

Formato

Libro Físico

Autor

Mahek Iram Qureshi

Manish Omprakash Awasthi

Editorial

LAP Lambert Academic Publishing

Idioma

Inglés

N° páginas

336

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x1.9 cm

Peso

0.49 kg.

ISBN13

9786203471809

Categorías

Ventas y marketing

Impulse Buying Behavior (en Inglés)

Mahek Iram Qureshi (Autor) · Manish Omprakash Awasthi (Autor) · LAP Lambert Academic Publishing · Tapa Blanda

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Reseña del libro "Impulse Buying Behavior (en Inglés)"

Impulse purchases are important part of brick-and-mortar store sales. Planned purchases and sales of impulse items do not cannibalize require very little additional resources to make the sale. Impulse purchase symbolize a noteworthy fraction of sales in the retail setting. Hence research on this matter is recognized to be interesting and imperative. It seems a proud project to be worked on the floor also been explored by the US economist Richard Thaler, who won the 2017 Nobel Economics Prize for his contributions in the same field. This study brings a close view of the factors affecting impulse buying of the consumer and will help the marketers and the managers to take proper initiative so as to encourage impulse buying and cope up with the expectation of the costumers. Effective increases in personal disposable income and availability of credit facility have made impulse buying in a retail setting more rampant consumer behavior. Especially in some product categories it is prominently seen. Also in recent years with the advancement in technology has increased further impulse buying.