Name: In Defense of Negativity: Attack ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion) (en Inglés)
Price: 63.23 USD
Availability: InStock
Author: John G. Geer
ISBN: 9780226284996

portada In Defense of Negativity: Attack ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion) (en Inglés)

In Defense of Negativity: Attack ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion) (en Inglés)

Formato

Libro Físico

Editorial

University Of Chicago Press

Autor

John G. Geer

Año

2006

Idioma

Inglés

N° páginas

220

Encuadernación

Tapa Blanda

Peso

ISBN

0226284999

ISBN13

9780226284996

Categorías

Elecciones y referéndums
Campañas y publicidad políticas

In Defense of Negativity: Attack ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion) (en Inglés)

John G. Geer (Autor) · University Of Chicago Press · Tapa Blanda

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Reseña del libro "In Defense of Negativity: Attack ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion) (en Inglés)"

Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.