Name: Inductive Fuzzy Classification in Marketing Analytics (Fuzzy Management Methods) (en Inglés)
SKU: 50888150
Price: 95.37 USD
Availability: InStock
Author: Michael Kaufmann

portada Inductive Fuzzy Classification in Marketing Analytics (Fuzzy Management Methods) (en Inglés)

Inductive Fuzzy Classification in Marketing Analytics (Fuzzy Management Methods) (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Michael Kaufmann

Año

2014

Idioma

Inglés

N° páginas

148

Encuadernación

Tapa Dura

ISBN13

9783319058603

N° edición

2014

Categorías

Ventas y marketing

Inductive Fuzzy Classification in Marketing Analytics (Fuzzy Management Methods) (en Inglés)

Michael Kaufmann (Autor) · Springer · Tapa Dura

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Reseña del libro "Inductive Fuzzy Classification in Marketing Analytics (Fuzzy Management Methods) (en Inglés)"

To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on practical experience as a data analyst and on theoretical studies as a researcher, the author explains fuzzy classification, inductive logic and the concept of likelihood and introduces a blend of Bayesian and Fuzzy Set approaches, allowing reasonings on fuzzy sets that are derived by inductive logic. By application of this theory, the book guides the reader towards a gradual segmentation of customers which can enhance return on targeted marketing campaigns. The algorithms presented can be used for visualization, selection and prediction. The book shows how fuzzy logic can complement customer analytics by introducing fuzzy target groups. This book is for researchers, analytics professionals, data miners and students interested in fuzzy classification for marketing analytics.