Name: Information Marketing (Routledge Revivals) (en Inglés)
SKU: 55642644
Price: 51.01 USD
Availability: InStock
Author: Jennifer Rowley

portada Information Marketing (Routledge Revivals) (en Inglés)

Information Marketing (Routledge Revivals) (en Inglés)

Formato

Libro Físico

Editorial

Routledge Chapman Hall

Autor

Jennifer Rowley

Idioma

Inglés

Encuadernación

Tapa Blanda

ISBN13

9780367249281

Information Marketing (Routledge Revivals) (en Inglés)

Jennifer Rowley (Autor) · Routledge Chapman Hall · Tapa Blanda

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Reseña del libro "Information Marketing (Routledge Revivals) (en Inglés)"

This title was first published in 2001. Technology-led developments are changing the nature of the information marketplace. In the face of rapid change, stakeholders and players in the marketplace need to form new strategic alliances, identify new market segments, evolve new products, and, in general, manage changing relationships between suppliers and customers. This work focuses on "information marketing" - the marketing of information based products and services. It studies marketing in contexts and organizations in which information based products and services are a significant product category. Typical information based products include: books, CD's, videos, journals, journal articles, and databases and typical information based services include: libraries, business consultancy services, and web-based information services. Chapters explore concepts such as the structure of the information marketplace, relationships with customers, marketing communications, and marketing planning and strategy.