portada Innovation and Entrepreneurship (en Inglés)

Innovation and Entrepreneurship (en Inglés)

Formato

Libro Físico

Autor

Alma Brenda Leyva Carreras

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.3 cm

Peso

0.09 kg.

ISBN13

9786207444526

Categorías

Gestión de la producción y control de calidad

Innovation and Entrepreneurship (en Inglés)

Alma Brenda Leyva Carreras (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "Innovation and Entrepreneurship (en Inglés)"

This research, by design is descriptive-correlational, and its objective is to analyze, based on the opinion of entrepreneurs of SMEs in Hermosillo, Sonora, how innovation impacts entrepreneurship, which is essential to create business management strategies that promote entrepreneurship and meet market needs. The results obtained demonstrate the importance of incorporating innovative strategies based on strategic planning programs within their administrative processes, in order to achieve business competitiveness. As a final conclusion, it can be said that, in the current context, the business culture is based on creativity and innovation on a constant basis and this is due to the fact that, in the business environment, it is crucial to promote an approach that leads to a competitive business environment both nationally and internationally.