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Innovation Feast: Create new Product Ideas to Feed Your Hungry Business (en Inglés)
Susie White (Autor)
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· Tapa Blanda
Innovation Feast: Create new Product Ideas to Feed Your Hungry Business (en Inglés) - Susie White
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Reseña del libro "Innovation Feast: Create new Product Ideas to Feed Your Hungry Business (en Inglés)"
ISBN: 9780648137245 Géneros: Sinópsis: Is your business starved of successful new product innovationIf your new products are regularly failing in market you39re not alone Over 45 of food and beverage products don39t last more than one year on the shelf resulting in hungry businesses with no clue about what will drive their longterm growthInnovation Feast will show you how to create and manage successful new product ideas using a comprehensive fivestage innovation frameworkPacked full of practical handson innovation tools and exercises you39ll learn how to Uncover fresh consumer insights to inspire new product ideas Identify untapped opportunities where your competitors won39t go Create a threeyear pipeline of winning product ideas to fuel business growth Manage your innovation plans to prioritise resources and maximise inmarket success Innovation Feast will help you answer those burning questions How much should I innovate Where should I focus my efforts What type of new products should I make How do I increase inmarket success If your business is starved of successful new product innovation this howto book is a mustread to create food and beverages that people really want
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