Name: Integrated Marketing Communications
SKU: 64758792
Price: 130.74 USD
Availability: InStock
Author: Ann-Marie Sassenberg;Terence Shimp;Nigel Barker;J. Craig Andrews;Edwina Luck;Bill ) Chitty

portada Integrated Marketing Communications

Formato

Libro Físico

Editorial

Cengage Australia

Autor

Ann-Marie Sassenberg;Terence Shimp;Nigel Barker;J. Craig Andrews;Edwina Luck;Bill ) Chitty

Año

2020

N° páginas

570

Encuadernación

Tapa Blanda

ISBN13

9780170443005

Integrated Marketing Communications

Ann-Marie Sassenberg;Terence Shimp;Nigel Barker;J. Craig Andrews;Edwina Luck;Bill ) Chitty (Autor) · Cengage Australia · Tapa Blanda

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Reseña del libro "Integrated Marketing Communications"

Integrated Marketing Communications 6th edition explores how to coordinate all of a brand’s marketing communications elements to effectively engage a target market. It also emphasises digital and interactive marketing, which are crucial components to a successful IMC campaign today. You’ll learn how organisations use IMC to achieve a competitive advantage and meet their marketing objectives, and examine marketing communications from both a consumer’s and marketer’s perspective.

Integrated Marketing Communications 6th edition explores how to coordinate all of a brand’s marketing communications elements to effectively engage a target market. It also emphasises digital and interactive marketing, which are crucial components to a successful IMC campaign today. You’ll learn how organisations use IMC to achieve a competitive advantage and meet their marketing objectives, and examine marketing communications from both a consumer’s and marketer’s perspective.