Name: Inter-organizational Cooperation and Interactive Marketing (en Inglés)
SKU: 66277510
Price: 116.11 USD
Availability: InStock
Author: Varadarajan, Rajan; Publishers, Vibrant

portada Inter-organizational Cooperation and Interactive Marketing (en Inglés)

Inter-organizational Cooperation and Interactive Marketing (en Inglés)

Formato

Libro Físico

Editorial

Vibrant Publishers

Autor

Varadarajan, Rajan; Publishers, Vibrant

Idioma

Inglés

N° páginas

494

Encuadernación

Tapa Dura

Dimensiones

22.9x15.2x2.7 cm

ISBN13

9781636516295

Inter-organizational Cooperation and Interactive Marketing (en Inglés)

Varadarajan, Rajan; Publishers, Vibrant (Autor) · Vibrant Publishers · Tapa Dura

Libro Nuevo Importado

Envío: 19 a 26 días háb.

$ 232.22$ 116.11

-50%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan más de 100 unidades

$ 116.11

Llega entre el 15 Sep y el 28 Sep a Quito, Pichincha. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Inter-organizational Cooperation and Interactive Marketing (en Inglés)"

Inter-organizational Cooperation and Interactive Marketing by Rajan Vardarajan examines the evolving dynamics of business relationships and their impact on marketing strategies. This insightful book explores the concept of inter-organizational cooperation, focusing on how businesses collaborate to create value through shared marketing initiatives and interactive strategies. Vardarajan introduces frameworks that highlight the critical role of partnerships, alliances, and networks in achieving marketing success. The book also delves into interactive marketing, emphasizing the growing importance of digital engagement, customer interaction, and personalized marketing approaches. With a blend of theoretical foundations and practical insights, Inter-organizational Cooperation and Interactive Marketing provides actionable strategies for leveraging collaboration to improve brand positioning, customer loyalty, and market expansion. This book is a must-read for business leaders, marketers, and students who want to understand the growing interdependence between organizations and how to use it strategically for enhanced marketing outcomes.