portada Interactive communication in advertising films (en Inglés)

Interactive communication in advertising films (en Inglés)

Formato

Libro Físico

Autor

Nassima Belazreg

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9x15.2x0.5 cm

Peso

0.14 kg.

ISBN13

9786207241590

Categorías

Sociedad y cultura: general

Interactive communication in advertising films (en Inglés)

Nassima Belazreg (Autor) · Our Knowledge Publishing · Tapa Blanda

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Reseña del libro "Interactive communication in advertising films (en Inglés)"

French television advertising is a form of communication that exploits text, sound and image. It may look aesthetically pleasing, but it's much more than that. Admittedly, television advertising has a commercial purpose, but its effect is cultural. For a long time, Algerians have been obsessed by these films or spots, which last just a few seconds, but which have an effect: that of influencing consumers and encouraging them to buy by exploiting feminine beauty, the female and sometimes male voice, colors and luxury. It belongs to the field of language sciences, because the scriptwriter-advertiser borrows from all disciplines: semantics, pragmatics, semiotics, rhetoric and poetics. Through our corpus analysis of six French commercials aimed at selling different products, advertising uses all branches of linguistics to convince the consumer of the product's necessity.