Name: International Public Relations: Practices and Approaches (en Inglés)
SKU: 55517076
Price: 86.85 USD
Availability: InStock
Author: Mehmet Umut Tuncer
ISBN: 9783631760918

portada International Public Relations: Practices and Approaches (en Inglés)

International Public Relations: Practices and Approaches (en Inglés)

Formato

Libro Físico

Editorial

Peter Lang Gmbh Intl Verlag De

Autor

Mehmet Umut Tuncer

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9783631760918

International Public Relations: Practices and Approaches (en Inglés)

Mehmet Umut Tuncer (Autor) · Peter Lang Gmbh Intl Verlag De · Tapa Dura

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Reseña del libro "International Public Relations: Practices and Approaches (en Inglés)"

Today, globalisation has reached its peak not only due to economic integration, but also by the multiplier effect stemmed from digital communication technologies. The concept of global village , mentioned nearly half a century ago by Marshall McLuhan, confronts us as actual reality. Of course, this approach creates radical impact on all management practices. Public relations is one of the management instruments which is affected most by the emergent change in approach within this context. In this volume, the authors define public relations through an international perspective within the context of both theory and practice. Consisting of fifteen sections, the book describes what intra- and extra-organisational public relation theories and practices correspond to in the present day.