Name: Introduction to Corporate Communication (en Inglés)
SKU: 55745049
Price: 54.24 USD
Availability: InStock
Author: Lata Singh Charu,Gupta Mona

portada Introduction to Corporate Communication (en Inglés)

Introduction to Corporate Communication (en Inglés)

Formato

Libro Físico

Editorial

Routledge India

Autor

Lata Singh Charu,Gupta Mona

Idioma

Inglés

N° páginas

300

Encuadernación

Tapa Blanda

ISBN13

9781032149264

N° edición

Introduction to Corporate Communication (en Inglés)

Lata Singh Charu,Gupta Mona (Autor) · Routledge India · Tapa Blanda

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Reseña del libro "Introduction to Corporate Communication (en Inglés)"

This book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India. Using several case studies, it illustrates the growing need for small and large businesses to recognize and form a direct connection with their stakeholders and further explains the effective ways through which specific business requirements are realized by communication managers. The book explores the greater dependency and function of multiple media strategies and their challenges. It also offers various theoretical and practical insights into the successful integration of diverse communication and marketing strategies like employee communication, investor relations, corporate social responsibility and philanthropy, branding, crisis management, and corporate ethics and governance, among others. Lucid and comprehensive, this book will be an essential read for students and scholars of corporate communications, business management, media and communication studies, public relations, and marketing, as well as communication and marketing practitioners.