Name: Judgment and Choice (en Inglés)
SKU: 19373174
Price: 314.32 USD
Availability: InStock
Author: Robin M. Hogarth; Hogarth
ISBN: 9780471914792

Formato

Libro Físico

Editorial

John Wiley & Sons

Autor

Robin M. Hogarth; Hogarth

Año

1987

Idioma

Inglés

N° páginas

324

Encuadernación

Tapa Dura

ISBN

0471914797

ISBN13

9780471914792

N° edición

Categorías

Psicología

Judgment and Choice (en Inglés)

Robin M. Hogarth; Hogarth (Autor) · John Wiley & Sons · Tapa Dura

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Reseña del libro "Judgment and Choice (en Inglés)"

This volume examines the intuitive basis that underlies human decision-making. Formal decision-making methods are discussed, although the emphasis is on the unstructured, natural way people make judgements and exercise choice. The major goal of the book is to help people make better decisions, and the author's psychological point of view differs from the standard texts on the subject, which stress decision-making methodology, statistical decision theory and related subjects. The author observes how people are generally unaware of how they make decisions and, often, why they prefer one alternative to others. A notable theme of this book is that intuition can be both studied and educated. Chapters cover the nature of human judgement, randomness and the probabilistic environment, the role of memory in judgement, creativity, imagination, choice, and more. Appendices.