Name: Loose Leaf for Strategic Management: Creating Competitive Advantages (en Inglés)
SKU: 62497864
Price: 204.12 USD
Availability: InStock
Author: Gregory G. Dess; Gerry Mcnamara; Alan B. Eisner; Steve Sauerwald

portada Loose Leaf for Strategic Management: Creating Competitive Advantages (en Inglés)

Loose Leaf for Strategic Management: Creating Competitive Advantages (en Inglés)

Formato

Libro Físico

Editorial

Mcgraw Hill Book Co

Autor

Gregory G. Dess; Gerry Mcnamara; Alan B. Eisner; Steve Sauerwald

Idioma

Inglés

ISBN13

9781266011832

N° edición

0011

Loose Leaf for Strategic Management: Creating Competitive Advantages (en Inglés)

Gregory G. Dess; Gerry Mcnamara; Alan B. Eisner; Steve Sauerwald (Autor) · Mcgraw Hill Book Co · Libro Físico

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Reseña del libro "Loose Leaf for Strategic Management: Creating Competitive Advantages (en Inglés)"

Strategic Management: Creating Competitive Advantages, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12).