Name: Management, Marketing and the Competitive Process (en Inglés)
SKU: 67595215
Price: 261.20 USD
Availability: InStock
Author: Peter E. Earl

portada Management, Marketing and the Competitive Process (en Inglés)

Management, Marketing and the Competitive Process (en Inglés)

Formato

Libro Físico

Editorial

Edward Elgar Publishing

Autor

Peter E. Earl

Año

1996

Idioma

Inglés

N° páginas

416

Encuadernación

Tapa Dura

Dimensiones

23.4x15.6 cm

ISBN13

9781858984964

Management, Marketing and the Competitive Process (en Inglés)

Peter E. Earl (Autor) · Edward Elgar Publishing · Tapa Dura

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Reseña del libro "Management, Marketing and the Competitive Process (en Inglés)"

This book presents critical surveys of literature from behavioural and evolutionary economics, management, marketing and business history and offers new empirical evidence involving both case studies and behavioural research. Particular attention is given to transaction cost and resource-based perspectives on business organization. The book concludes by discussing the emerging 'growth of knowledge' and 'management without trade-offs' approaches to the firm.

Taken together, the inter-related chapters in this book make a significant contribution by promoting and assisting research and teaching on how managers cope with competitive pressures in the present climate of rapid technological change, shifting patterns of corporate alliances, continual restructuring and re-ranking of relative competitive strengths, and rising environmental expectations.

Management, Marketing and the Competitive Process will be particularly useful for courses on business strategy, managerial and industrial economics, and marketing.