Name: Managerial Economics: Problem-Solving in a Digital World (en Inglés)
Price: 99.60 USD
Availability: InStock
Author: Wilkinson, Nick
ISBN: 9781108984508

portada Managerial Economics: Problem-Solving in a Digital World (en Inglés)

Managerial Economics: Problem-Solving in a Digital World (en Inglés)

Formato

Libro Físico

Autor

Nick Wilkinson

Editorial

Cambridge University Press

Año

2022

Idioma

Inglés

N° páginas

808

Encuadernación

Tapa Blanda

Dimensiones

24.3 x 19.1 x 3.8 cm

Peso

1.68 kg.

ISBN13

9781108984508

N° edición

0002

Categorías

Microeconomía

Managerial Economics: Problem-Solving in a Digital World (en Inglés)

Nick Wilkinson (Autor) · Cambridge University Press · Tapa Blanda

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Reseña del libro "Managerial Economics: Problem-Solving in a Digital World (en Inglés)"

Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. The current business environment presents managers with increasingly difficult decisions, amidst the Covid-19 pandemic and associated lockdowns, as well as the digital revolution and improved technology. Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the increasing importance of digitization within both the workplace and wider economy. It also features a new chapter on consumer theory, which emphasizes psychological factors and behavioural economics. Wilkinson adapts a user-friendly problem-solving approach to take the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, demonstrating how to apply the principles of managerial economics to real-life situations. This book will be invaluable to business and economics students at both undergraduate and graduate levels.